Great summary of all the concerns about this marketing "strategy."
Another thought: given Compass's size, bringing the listing public in Phase 3 isn't the great reveal it might once have been. In some markets as many as 80% of the agents are currently with Compass and have already seen the listing. They know that the seller was hoping for a higher number. They are looking at a seller who might be a little bit nervous at this point and might adjust their offer strategy accordingly.
Great summary of all the concerns about this marketing "strategy."
Another thought: given Compass's size, bringing the listing public in Phase 3 isn't the great reveal it might once have been. In some markets as many as 80% of the agents are currently with Compass and have already seen the listing. They know that the seller was hoping for a higher number. They are looking at a seller who might be a little bit nervous at this point and might adjust their offer strategy accordingly.
Great point! I hadn’t considered that facet!
Boom... you hit this one over the fence. Excellent, Nick!
Thanks, Summer! I appreciate you reading!